Smart Funnel Dashboard
Once you have logged in to your account, the vertical right menu bar will show you your toolkit: Clicking on Smart Funnel will bring you to the Smart Funnel Dashboard: From the Dashboard you can: Create new funnel See all your funnels: active and archived See some basic information for all funnel: name, steps, sessions,…
How Analytics Works
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a websiteTo measure a website, you first have to create a Google Analytics account. Then you need to add a small piece of JavaScript measurement code to each page on your site. Every…
The Value Of Digital Analytics
In marketing, a purchase funnel reflects the different stages of customer engagement. A basic purchase funnel includes: Acquisition involves building awareness and acquiring user interest Behavior is when users engage with your business Conversion is when a user becomes a customer and transacts with your business In the offline world, this process can be hard…
Find Your Way Around Analytics
Google Analytics 4 is the next generation of Analytics. Use the following labeled image to find your way around the interface of a Google Analytics 4 property so you can familiarize yourself with the main parts of Analytics. Switch between accounts and properties In the top-left corner of the Analytics interface is a menu you…