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    KNOWLEDGE BASE ARTICLES

    popAnalytics

    Find Your Way Around Analytics

    Google Analytics 4 is the next generation of Analytics. Use the following labeled image to find your way around the interface of a Google Analytics 4 property so you can familiarize yourself with the main parts of Analytics. Switch between accounts and properties In the top-left corner of the Analytics interface is a menu you…

    popAnalytics

    The Value Of Digital Analytics

    In marketing, a purchase funnel reflects the different stages of customer engagement. A basic purchase funnel includes: Acquisition involves building awareness and acquiring user interest Behavior is when users engage with your business Conversion is when a user becomes a customer and transacts with your business In the offline world, this process can be hard…

    popAnalytics

    How Analytics Works

    Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a websiteTo measure a website, you first have to create a Google Analytics account. Then you need to add a small piece of JavaScript measurement code to each page on your site. Every…

    popAnalytics

    Smart Funnel Dashboard

    Once you have logged in to your account, the vertical right menu bar will show you your toolkit: Clicking on Smart Funnel will bring you to the Smart Funnel Dashboard: From the Dashboard you can: Create new funnel See all your funnels: active and archived  See some basic information for all funnel: name, steps, sessions,…

    Calendar & Activities, popCRM

    Sync your Google or Outlook Calendar

    1) How to sync your Calendar? Once you have connected your Google or Outlook account in popCRM, go to the Calendar option from the sidebar. This will open up a modal window showing all the Calendars available in your connected account. Choose the calendar from the dropdown option which you want to connect with popCRM….